Method conducted a survey for its own marketing and PR purposes and one of the questions had an open-ended response that asked respondents to think about words they associate with a specific term.

I suggested we analyze this portion of the dataset using a procedure known as association rule mining. This analysis involves observing frequently occurring patterns, correlations, or associations from datasets

Below you will find a file of the output from the analysis of blinded example data.

ASSOCIATION RULES MINING FOR A SURVEY