ON THIS PROJECT:
Facebook Ads
CLIENT Work
- Performed linear regression analysis to predict ad metrics based on multiple variables.
- Oversaw a team of students and helped them transform statistical analyses into familiar language.
- Delivered a report and a presentation with steps on how to proceed with the insights and findings.
ON THIS PROJECT:
YouTube Network Analysis
- Performed an analysis of variance test compare differences in means between video performance using RStudio.
- Helped a group of students understand the process behind this statistical analysis.
- Performed a network analysis between videos on the client's channels.
- Delivered a report and a presentation with steps on how to proceed with the insights and findings.
View statistics work
ON THIS PROJECT:
Survey Optimization & Retention
- Developed strategy to reduce length and time spent taking a survey via principal component analysis.
- Used the statistical software SPSS to generate statistical analysis that identifies correlations between survey questions.
- Created a procedure to determine which questions remove to optimize survey.
- Presented recommendations to the client which were implemented for the next version of the survey.
ON THIS PROJECT:
Qualitative Research & Analysis
- Performed an analysis of viewership based on commenting activity.
- Conducted an analysis based on themes and phrases from the comments left on top performing videos.
- Planned travel for qualitative research for a group of 6 people to New York City and Washington D.C.
- Filming and editing content for promotional use for BYU's School of Communications.
